New Arrivals

 Party People™ t-shirts, hoodies, hats and bags. Male and Female designs in all sizes. Massive Edition Hats and Visors. Also check out the Women's Limited Edition in 4 colors.

Proper Gear

Made in Brooklyn

NYC is our home

We've NY tough, but not invincible. All Twice as Proper events have been postponed until further notice due to Covid-19 in New York City. 

We support local artists, labels, venues, small businesses, benefit organizations and music communities affected by Covid-19. 


Email us if you have any cool and practical ideas or simply sign up to our mailing list for announcements, event updates and new arrivals at the Party People™ Store

Covid-19. Be Proper. 

Party People Responsible.

Craft is a Master in Logic since 2007 with over 100 releases on 40+ labels

Craft Music Productions

Born in NYC, Craft is an international techno producer and music composer based in Brooklyn with strong roots in Rome, Italy. He began as a DJ in New York in 1994 and started producing original music in 1999 in Rome. His discography includes over 100 releases in vinyl and digital formats across 15 EP’s, 2 concept albums, collaborations and remixes on more than 40 labels based in a dozen countries. In 2014 he composed a musical score for a Mexican cartel movie contributing 4 theme tracks. In 2018 he produced music for a modern theatre production and performed it on tour in Abruzzo, Italy and at other similar theatre shows around NYC. In 2019 he began a series of cinematic video and audio collaborations as part of JediCollective.

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Craft is internationally recognized for co-founding the underground techno event series “Twice as Proper” in 2007 in New York City hosting over 270 curated music events in basements, rooftops warehouses and clubs around Manhattan and Brooklyn over many years. The series occasionally extended to Detroit, Washington DC, Barcelona, Terracina, Mexico City and Playa del Carmen showcasing international artists alongside local techno and ambient acts. In 2012 Craft co-found “Feed The Raver” show and was the radio host for 6 seasons airing on Saturdays on Seance Radio in the UK and online.


Craft is founder of the Party People™ line of shirts, hoodies, hats accessories and stickers represented by enthusiasts around the globe since 2007.




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