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Twice as Proper is home to the official Party People™ store. It is a platform founded in 2007 as a New York City underground techno events series by Craft & Shadi who co-created the movement "Twice as Sweet" which later became "Twice as Proper Sessions". The website hosts all things pertaining to Craft Music Productions with details on over 100 releases on 40+ labels since 1999. Twice as Proper has been recognized as pioneer event series in NYC and the international techno community with over 270 events over 13 years and an illustrious list of DJ bookings in venues across Manhattan, Brooklyn, nationally and abroad. By maintaining an intimate setting, the sense of community is preserved, music remains the main focus and excitement prevails.



Born in NYC, Craft is an international techno producer and music composer based in Brooklyn with strong roots in Rome, Italy. He began DJing in NY in 1994 and producing original music in 1999. His discography now includes over 100 releases in vinyl and digital formats across 15 EP’s, 2 concept albums and countless remixes on over 40 labels based in a dozen countries. In 2014 he composed a musical score for a Mexican gangster movie contributing 4 theme tracks. In 2018 he produced music for a modern theatre production and performed it on tour in Abruzzo, Italy and other similar theatre shows around NYC.


Craft co-founded the NYC underground techno event series “Twice as Proper” in 2007 counting over 270+ events in warehouses, basements, rooftops and clubs in Manhattan and Brooklyn. The series eventually extended to Detroit, Washington DC, Barcelona, Terracina, Mexico City and Playa del Carmen showcasing international artists alongside local techno and ambient acts. In 2012 he co-found “Feed The Raver” show and was the radio host for 6 seasons airing regularly on Saturdays in the UK and online. Craft is founder of the Party People™ line of shirts, hoodies, accessories and stickers represented by enthusiasts around the globe since 2007.

Full biography and discography



Born in Cairo, Egypt....raised in NYC from age 12, where he met up with his mentor and friend Daniele Ciocio (Dj Craft), who helped him manipulate vinyl ...and sound through a mixer. Flash forward to December 1999, Twilo, Sasha and Digweed & Mitsubishi = Lifelong Sound Obsession.
Along the way residencies at Mark Cafe With the Buyrum Crew, leading up to gigs with the likes of Jeff Mills, Eddie Richards & Silicone Soul and many more good friends and amazing musician party people like Lance Jordan, Amos Damon ( Dj Fame), Adam Collins, Francis Harris, Connie, Elon, Taimur & Fahad, Steven Letigre, Matias Jofre, Sleepy & Boo, Derek Marin, K1w1, Deepak Sharma and many more over the span of many New York City Venues such as Sullivan Room, Bar 13, Cielo, Rebel, Le Souk, Porch, Crudo, Boom, Stay, VDP as well as gigs in Playa Del Carmen, Mexico & Egypt PLUS Afterhours everywhere.. Currently Shadi is actively Running The New York City Based Underground Techno Events and Movement "Twice As Proper" With his Musical Partner Dj Craft Who together co-created the movement "Twice as Sweet" which was then renamed "Twice as Proper Sessions" with an impressive over 270 events and counting with quite an illustrious list of guest DJ bookings.

​ Party People stickers are always FREE

15 years done Proper.



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